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Mettle Cycling has been known for being “A really amazing group of super nice riders. And also fast as fuck.”
My cycling mentor once said to me “What is running a team if not one big art project?” and I’ve taken that to heart every season we release a new kit.
Maximalism at it’s most triumphant. I took the Mettle brand and shifted it from the premium, expensive, domestically handmade, and ethically sourced product maker to what it was never supposed to be… a cheap sticker company. It’s about fun, not profit (I have no idea how to make a profit).
A dumping ground for all the physical products I designed, prototyped, and produced for Mettle Cycling (Soft Goods for Hard People). 100% USA Made and sourced.
As superhosts on AirBnB, The Haystack Haus had enough brand recognition to launch a “Haus Wares” line. Heudu the products.
Easton needed some GIFs for social activation online. These are a few of them.
These were prototypes for a company I envisioned back in 2006. I designed and produced all samples through Montreal and Italy.