SOME FEATURED WORK

TwitchCon | AI Gen web browser toolkit | Digital and Physical Card Game | Merch | Print | Micro Site | Space Launch all built for FireFox to proclaim data privacy and target new users/acquisition.

Aleo’s “Zpass” or Zero Knowledge Proof is a novel technology that makes it easier and safer to share your data online. Built on the Aleo blockchain, our solution prioritizes user privacy and data security using advanced zero-knowledge (ZK) cryptography to enable decentralized identity verification.

We also worked closely to ensure KYC and other compliance were up to par with requirements for the game mechanics and redemption.

To illustrate this in a way that consumers can understand, we built a chat bot game. The trailer says it all…

Yuga’s property Bored Ape Yacht Club was still rocking it’s original design and functionality in 2023. I lead the internal teams as well as the partnership efforts with French interactive production studio, Make Me Pulse, to fully update the front end of the site while updating wallet functionality for the Members Only section. XFN needs were also incorporated to include larger initiatives within the universe of Apes such as Made By Apes, centralizing all collections, and futur-proofing un-executed initiatives.

OCSII was the follow-up to 2023’s initiative of engaging builders and bringing the “next billion users on-chain.” On Chain Summer was launched with a buildathon and subsequent grants for builders to use Base for their projects.

Updating the product known as Air Cover for Hosts, I worked managed the Creative team and worked with numerous other XFN teams to produce a global release of updated coverage and policies in addition to a reworking of the creative materials to support it. A video and photoshoot supported this release.

WHAT IS WOOD U?

This is our way of extending possibilities to young creators of color. We’ve teamed up with PENSOLE and The Iovine & Young Academy (founded by Dr. Dre and Jimmy Iovine) to give students the tools to express themselves.

When passion crosses with work, the results are usually pretty fantastic. in 2014, This project was everything I love in one place. I took full lead on all aspects of this campaign from overseeing all production (including all asset development for product shots on levi.com and PR look books) to managing the team and the first point of contact for the client and all photographers, contractors and partnerships. 

ADIDAS collaborated with Marvel and legendary costume designer (and Academy Award winner) Ruth Carter to develop both the consumer line of apparel and the in-film character designs. We launched a global campaign celebrating the 2nd film in the series along with an apparel release.

BLACK AMBITION is a set of Prizes to fund bold ideas and companies led by Black and Latinx entrepreneurs.

BLACK AMBITION is reducing barriers to capital, and bridging the wealth gap through entrepreneurship.

BLACK AMBITION provides applicants with resources and access to a network of business leaders.

BLACK AMBITION joins the wave of efforts to open opportunity for Black and Latinx founders.

BLACK AMBITION, these are united stakes.

The first video game only a developer can win. The only way to win was to cheat. Which was exactly what we wanted devs to do — hack the code with Visual Studio's tools, give themselves superpowers and deliver the legendary Bitcoin Pizza. The game was designed to appear deceptively easy in the style of a simple retro 8-bit arcade game. But anyone playing the Last Slice would face difficult, frustrating, and increasingly absurd obstacles until finally arriving at the final level and realizing the game was impossible to win.

This year's Leave It On The Road journey went to Ireland to raise money for Pancreatic Cancer Research. This is a video I shot in secret and then produced/edited for a talk at Rapha SF.

Conor Brady grew up in Ireland, where his father Bill would leave every August on a two week ride around the country. A ride he called "the big lap." Bill Brady lost his battle with pancreatic cancer in 2013, and Conor never got to share that ride with him. In the summer of 2017, Conor pieced together his father's route from his old maps, and he and the Leave It On The Road crew set out to recreate The Big Lap, riding 1,000 miles in 10 days to raise donations for the Hirshberg Foundation for Pancreatic Cancer.

We took the 4th largest sports website on the internet and turned replicated it's structure with real bacon. View the video to see how we made it. This placement also replaced all content on ESPN and Yahoo's home pages with "baconized" content; changing words and images to Bacon. 20,000 Interactions with the take over and 11.9 million earned media impressions.