LEAVE IT ON THE ROAD | The Big Lap (2017)
LEAVE IT ON THE ROAD | The Big Lap (2017)

This year's Leave It On The Road journey went to Ireland to raise money for Pancreatic Cancer Research. This is a video I shot in secret and then produced/edited for a talk at Rapha SF.

Conor Brady grew up in Ireland, where his father Bill would leave every August on a two week ride around the country. A ride he called "the big lap." Bill Brady lost his battle with pancreatic cancer in 2013, and Conor never got to share that ride with him. In the summer of 2017, Conor pieced together his father's route from his old maps, and he and the Leave It On The Road crew set out to recreate The Big Lap, riding 1,000 miles in 10 days to raise donations for the Hirshberg Foundation for Pancreatic Cancer.

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VideoRandall Fransen
On Chain Summer II | Coinbase
On Chain Summer II | Coinbase

OCSII was the follow-up to 2023’s initiative of engaging builders and bringing the “next billion users on-chain.” On Chain Summer was launched with a buildathon and subsequent grants for builders to use Base for their projects.

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Web3Randall Fransen
NIKE TRIAL ZONE | Nike Retail
NIKE TRIAL ZONE | Nike Retail

The most digitally-advanced, true-to-sport product trialing experience ever created. A premium service—personalized entirely to the consumer. Comprised of digitally advanced sport environments to track and analyze performance from every angle to ensure 100% confidence in the perfect footwear.

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Digital, EventRandall Fransen
AIRBNB | Air Cover for Hosts
AIRBNB | Air Cover for Hosts

Updating the product known as Air Cover for Hosts, I worked managed the Creative team and worked with numerous other XFN teams to produce a global release of updated coverage and policies in addition to a reworking of the creative materials to support it. A video and photoshoot supported this release.

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DigitalRandall Fransen
LEVI'S | Commuter Campaign
LEVI'S | Commuter Campaign

When passion crosses with work, the results are usually pretty fantastic. in 2014, This project was everything I love in one place. I took full lead on all aspects of this campaign from overseeing all production (including all asset development for product shots on levi.com and PR look books) to managing the team and the first point of contact for the client and all photographers, contractors and partnerships. 

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Video, SocialRandall Fransen
ADIDAS | Wakanda Forever
ADIDAS | Wakanda Forever

ADIDAS collaborated with Marvel and legendary costume designer (and Academy Award winner) Ruth Carter to develop both the consumer line of apparel and the in-film character designs. We launched a global campaign celebrating the 2nd film in the series along with an apparel release.

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DigitalRandall Fransen
ADIDAS | Black Ambition / I Am Other / Pharrell
ADIDAS | Black Ambition / I Am Other / Pharrell

BLACK AMBITION is a set of Prizes to fund bold ideas and companies led by Black and Latinx entrepreneurs.

BLACK AMBITION is reducing barriers to capital, and bridging the wealth gap through entrepreneurship.

BLACK AMBITION provides applicants with resources and access to a network of business leaders.

BLACK AMBITION joins the wave of efforts to open opportunity for Black and Latinx founders.

BLACK AMBITION, these are united stakes.

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VideoRandall Fransen
THE LAST SLICE | Bitcoin Pizza Day "The Last Slice"
THE LAST SLICE | Bitcoin Pizza Day "The Last Slice"

The first video game only a developer can win. The only way to win was to cheat. Which was exactly what we wanted devs to do — hack the code with Visual Studio's tools, give themselves superpowers and deliver the legendary Bitcoin Pizza. The game was designed to appear deceptively easy in the style of a simple retro 8-bit arcade game. But anyone playing the Last Slice would face difficult, frustrating, and increasingly absurd obstacles until finally arriving at the final level and realizing the game was impossible to win.

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Web3, DigitalRandall Fransen