Multiple initiatives over the first half of 2024 are represented below. Each image represents an engagement with the community, launch of an NFT, and strategic messaging.
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The most digitally-advanced, true-to-sport product trialing experience ever created. A premium service—personalized entirely to the consumer. Comprised of digitally advanced sport environments to track and analyze performance from every angle to ensure 100% confidence in the perfect footwear.
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A Luxury AirBnB on the Oregon Coast, located a stone’s throw from Haystack Rock (of Goonies fame).
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These were prototypes for a company I envisioned back in 2006. I designed and produced all samples through Montreal and Italy.
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ETH Denver. Chaotic and crammed but full of good people and good connections.
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Updating the product known as Air Cover for Hosts, I worked managed the Creative team and worked with numerous other XFN teams to produce a global release of updated coverage and policies in addition to a reworking of the creative materials to support it. A video and photoshoot supported this release.
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Smaller contracts from local brands.
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WHAT IS WOOD U?
This is our way of extending possibilities to young creators of color. We’ve teamed up with PENSOLE and The Iovine & Young Academy (founded by Dr. Dre and Jimmy Iovine) to give students the tools to express themselves.
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When passion crosses with work, the results are usually pretty fantastic. in 2014, This project was everything I love in one place. I took full lead on all aspects of this campaign from overseeing all production (including all asset development for product shots on levi.com and PR look books) to managing the team and the first point of contact for the client and all photographers, contractors and partnerships.
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ADIDAS collaborated with Marvel and legendary costume designer (and Academy Award winner) Ruth Carter to develop both the consumer line of apparel and the in-film character designs. We launched a global campaign celebrating the 2nd film in the series along with an apparel release.
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BLACK AMBITION is a set of Prizes to fund bold ideas and companies led by Black and Latinx entrepreneurs.
BLACK AMBITION is reducing barriers to capital, and bridging the wealth gap through entrepreneurship.
BLACK AMBITION provides applicants with resources and access to a network of business leaders.
BLACK AMBITION joins the wave of efforts to open opportunity for Black and Latinx founders.
BLACK AMBITION, these are united stakes.
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Rapha hired me to follow a straight shot brevet, covering 500km from Portland to Seattle via Astoria. Riders rode for 28-36 hours straight to complete this journey during the deep of winter in the PNW. It rained for 14 straight hours.
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Led the digital campaign for the second year in a row for Levi's Commuter, a product line geared toward the urban cyclist, with a grassroots approach to creating and sharing content.
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The first video game only a developer can win. The only way to win was to cheat. Which was exactly what we wanted devs to do — hack the code with Visual Studio's tools, give themselves superpowers and deliver the legendary Bitcoin Pizza. The game was designed to appear deceptively easy in the style of a simple retro 8-bit arcade game. But anyone playing the Last Slice would face difficult, frustrating, and increasingly absurd obstacles until finally arriving at the final level and realizing the game was impossible to win.
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MAAP hired me to shoot their winter photo feature. We had winter conditions leading into their fall (HQ'd in Australia) so all subsequent advertising featured photos from this series.
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We were lucky enough to fly Bee Walker all the way out to Portland to shoot the Fall Look Book images that would be used for all PR purposes when launching the Fall collection. We're all fans of hers and quickly made friends as well!
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For 2 hours on April 2 (just 10 days after the attack) I cautiously stuck myself in the middle of the chaos within Brussels. Most amazing experience.
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The FlyKnit has become one of the leading technological breakthroughs for all categories at Nike. Our concepts were taken from many visits to the archives of Nike's historic and innovative lineage of running shoe design.
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HTC's "Uh-Oh" Protection guarantees consumers a replacement phone, no questions asked. Instagram provided an opportunity to bring real-life scenarios into the platform's creative guidelines. The still thumbs converted into the short story as users scrolled through their feed:
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