NIKE TRIAL ZONE
The most digitally-advanced, true-to-sport product trialing experience ever created.
"The store of the future."
Professional athletes have direct access to unparalleled training, performance assessment and product innovation. Everyday athletes trying on shoes were limited to a display wall and a few feet to jump in place, until now.
Treat everyday athletes like pro athletes.
A premium service—personalized entirely to the consumer. Comprised of digitally advanced sport environments to track and analyze performance from every angle to ensure 100% confidence in the perfect footwear.
KIT OF PARTS
A scalable platform brings Trial Zone to Nike stores around the globe. Allowing consumers to purchase shoes at the touch of a button with their Nike+ app.
Now installed in New York, Miami, Paris, Beijing