RANDALL FRANSEN

  • Freelance Digital Production

  • 43 yrs | Middleweight | 6'4"

  • Peanut Butter | Bikes | Hip Hop | Whiskey

  • Co-Owner of @thehaystackhaus

  • Owner/Operator of Mettle Cycling

  • Bio, Contact, and Resume > About

CURRENT STATUS:

I’ve been working on a contract basis within the crypto field for the last yea after transitioning from internal marketing teams within Tech. Aleo, Coinbase, AirBnB are my most recent partners. I’m on the look out for some full-time work within this sector as an EP/Director working to bring all this varied experience into focus with teams looking to produce the best work possible.

Prior to my tenure within Crypto, I was focused on large scale product launches in the Tech sector (AirBnB) as well as content production for global brands (Adidas + Disney, launching in November). Previously, my work at AKQA centralized around New Business pitches having won accounts such as Trek, PDX Airport, Nike, and Microsoft. In 2022, I signed a few NDA’s that related to defense contractors and built a robust MarTech stack for a large insurance conglomerate.


LATEST WORK | Bored Ape Yacht Club - website redesign

Yuga’s property Bored Ape Yacht Club was still rocking it’s original design and functionality in 2023. I lead the internal teams as well as the partnership efforts with French interactive production studio, Make Me Pulse, to fully update the front end of the site while updating wallet functionality for the Members Only section. XFN needs were also incorporated to include larger initiatives within the universe of Apes such as Made By Apes, centralizing all collections, and futur-proofing un-executed initiatives.

LATEST WORK | ADIDAS WOOD U - Iovine & Young Acadamy @ USC

From Rolling Stone:

After revolutionizing music and tech, Jimmy Iovine and Dr. Dre are taking on America’s public school system, one step — and pair of shoes — at a time.

The two have teamed up with Adidas and the PENSOLE Design Academy to launch a new education program in South Los Angeles that blends fashion, technology, and entrepreneurship for what the group has dubbed “an entirely new way of learning.” The new curriculum is pioneered by the Iovine and Young Academy, the USC school founded by Iovine and Dre (real name Andre Young), and will be available throughout L.A. County.

As an initial step in their new partnership, Adidas and the Iovine and Young Academy hosted a series of workshops, called “Wood U,” for students to design their own apparel and footwear line. Students worked alongside rapper and Inglewood native D Smoke over the last few months and their pieces will be available in select Adidas LA stores on Feb. 7.

For more on the inspiration and collection, visit www.adidas.com

LATEST WORK | Black Ambition (Adidas, Pharrell, IamOther)

Pharrell's new non-profit initiative Black Ambition focuses on narrowing the capital access and community wealth gap for Black and Latinx founders through entrepreneurship. Across the country, and with the help of our HBCUs, we see a future where ideas flourish, ruinous risk is diminished, and Black and Latinx entrepreneurs are positioned to realize America’s promise.

Go to www.blackambitionprize.com to learn more.

LATEST WORK | The Last Slice (Microsoft)

The first video game only a developer can win.

LATEST WORK | Leave It On The Road

A film I shot, edited, produced for this year's Leave It On The Road trip around Ireland.

Conor Brady grew up in Ireland, where his father Bill would leave every August on a two week ride around the country. A ride he called "the big lap." Bill Brady lost his battle with pancreatic cancer in 2013, and Conor never got to share that ride with him. In the summer of 2017, Conor pieced together his father's route from his old maps, and he and the Leave It On The Road crew set out to recreate The Big Lap, riding 1,000 miles in 10 days to raise donations for the Hirshberg Foundation for Pancreatic Cancer. To date Leave It On The Road has raised over $100,000 for cancer fighting non-profits by planning epic rides with purpose. Learn more and get involved at leaveitontheroad.com Music by Chase Duncan Kerby

OTHER WORK | Nike Trial Zone

My first work with AKQA Portland. I was hired on to take over this program and deliver it through the end of 2016, resulting in the 4 Nike Flagship locations in NYC, Beijing, Miami, and Paris. Click the the headline or here for the full case study.

The most digitally-advanced, true-to-sport product trialing experience ever created.

LATER WORK | Rapha

Rapha hired me to follow a straight shot brevet, covering 500km from Portland to Seattle via Astoria. Riders rode for 28-36 hours straight to complete this journey during the deep of winter in the PNW. It rained for 14 straight hours.

23 videos helping new and existing users understand the value of Twitter and it's platform's functionalities.

A WHILE LATER WORK | LEVI'S COMMUTER (CASE STUDY)

SCROLL TOO FAR? HERE'S SOME OF MY PHOTOGRAPHY.